1984 in 2010: How Google is watching every move

Sometimes I feel like a giant lab rat online – in a maze with a bunch of super beings observing my every move and then controlling what I can and cannot do. No I am not paranoid –  “They” are really out to get me. As regular readers know – we have a pretty strong focus on the user experience here at Tnooz. I have personally worked on the user experience since the earliest days of the web and, indeed, before that in things like Videotext (now that really dates me!). There are way too many things which say “Beta” on them because too often that’s code for: “We are putting this product out there and we want you to debug it for us because frankly we are pretty lazy and we got tired of doing it ourselves…” Nevertheless, one of the things that is a little worrying in the UEX department is the way search results come back differently on computers with the same characteristics and even in the same location. I either put this down to Google tracking my every move or to the fact they were actually looking at the interaction as a specimen where the web is their personal large petri dish. I think the web is becoming more like the Googlesphere every day. Well, friends, we are NOT ALONE. We now have proof, confirmed by Google, confirming they are indeed always experimenting with us. Messrs Brin, Page and Schmidt (sounds like a 1970s folk band) seem to be running a giant experiment. Indeed the paranoia seems to be well founded. Not only is Google experimenting with the results but they are actually tracking keystroke activity. My attention was caught by an article on Infoworld and a follow-up on Tnooz, Google results now updating like a travel metasearch site. SEO expert Rob Ousbey captured video of a Google experiment that displays search results that change as you type – a process which is just a little disturbing. And if you think this is just a one off – apparently not. Google itself gave some insight into this on their blog from Friday, announcing the following: “Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. This is enough to drive anyone to becoming a conspiracy theorist. What worries me more than anything else is that now so much power and infrastructure flows through Google that there is almost no possible way that Google cannot do evil. (Yes, a double negative). I am not doubting their desire to be good and to “do no evil”, but when they can mess with the results as they are doing on both a minor and a macro scale, I know am being abused. Couple this with the ability to make money and maximize the results to tweak search to suit Google’s commercial ends and we have an end to net neutrality. But that’s okay because Google has already decided that it is good for us to dispense with that arcane concept. So next time you feel that “They Are Watching You”, just remember they are and tracking your every keystroke. You have been warned.

http://feeds.tnooz.com/~r/Tnooz/~3/8iKzjVYr8qs/

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Business on the run

Student gap years: ‘Make money and move on’

If you don’t want to simply rely on savings while travelling, why not set up a business?

Jamie Waller renovated camper vans while on his gap year. Photograph: David Brooks for the Guardian

If you are one of the thousands of students left without a university place this year or are just sick of living in austerity Britain, gap years have rarely looked so attractive. Only two obstacles might be preventing a sprint to the airport: money, and the worry that escaping abroad is unlikely to boost your job hopes. But use a gap year to launch a business, and you could come back to the UK with a bulging bank account and a stellar CV – and may even be able to continue the entrepreneurial lifestyle full-time.

Warren Bennett, 29, spent a post-uni year in Nepal. He asked local tailors to make a suit, which inspired a business idea that, five years on, is making him rich. “I’ve always loved travelling, so after graduating from Cambridge in summer 2004, I decided to spend two months in Nepal,” says Bennett.

When he took up a voluntary post teaching web design, he ordered a tailor-made olive-green, three-piece woollen suit. “Back in the UK, people began to compliment me on the quality of my suit, including an old school friend, David Hathiramani.

“We felt there was a gap in the market for tailor-made suits at affordable prices and, with our technical backgrounds – I’d trained as an aeronautical engineer, and David did computer science at Imperial College – we thought we were in a position to change that.”

Bennett renewed his contact with the Nepalese tailors and set up a stand at Hampstead market, taking customers’ measurements then sending them over to Nepal. “We sold our first suit within 20 minutes, and quickly realised it was a viable business idea. We then had some very late nights developing the website and putting together a business model.”

Hathiramani kept his job as a computer manager at a London recruitment firm to start with, but now they both work on the business full-time.

A Suit That Fits has a team of 37, with four permanent branches around the UK, and a £2.2m turnover. Bennett employs 110 Nepalese tailors, and, he says: “We pay more than 50% above the local labour rates, and give 5% of the cost of each suit to a local school.”

After Jamie Waller left school at 16 he spent five years working long hours as a bailiff before quitting to spend a year travelling the world. But in Australia, Waller, now 31, struck up a business making camper vans for other tourists, and ended up staying put for a while. “I bought a round-the-world ticket, planning to do all the usual places – Australia, New Zealand, Thailand, and Cambodia in my gap year,” says Waller. “I needed time away to think, and I withdrew A$1,000 (£577) on my credit card, planning to work when the money ran out. Once I’d arrived in Australia, I wanted to buy a VW camper van to tour around – like just about every other tourist out there. But after spending three days looking for a decent van, I could only find ones that were a total dump, having been driven around 20 years by other travellers, yet still cost thousands of dollars.”

Waller decided to instead buy a normal van and kit it out. “I bought one for A$300, ripped out the seats, bought appliances and spent two weeks building it. Once it was finished, it cost me A$900, and everyone kept asking where I’d found such a posh camper van. A Greek couple asked how much I’d sell it for. I just said the first amount that came into my head – A$3,000. To my surprise, they agreed to buy it immediately. So I built another, identical, camper van for me. It only took three days that time – but someone asked to buy it again.

“I realised there were loads of couples travelling around Oz, with the guys desperate for a camper van, but their girlfriends refusing to live in a vehicle that had had a group of guys living in it for years smoking weed and getting drunk.”

So Waller started building his converted camper vans one after another. “As quick as I was building them, I was selling them – making A$2,500 a week. I stopped after about four months, because I did want to have some time to relax and see the country. Every time I pulled into a camp site I saw my camper vans everywhere.”

His advice to gappers thinking of starting a business: “Do it, it’s great fun. Countries like the US and Australia are crying out for enterprising people. Work hard, make lots of money, move on.”

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HomeAway founder believes NY governor set to veto controversial vacation rental bill

HomeAway co-founder Carl Shepherd says “sources on the ground” indicate that New York Governor David Paterson plans to veto a bill that would bar vacation rentals in New York City for durations of less than 30 days. “I’m hoping that’s true,” says Shepherd, HomeAway’s  chief strategy and development officer. The bill, S6873, was delivered to the governor July 13 and he has 10 days to veto or sign it, which means a decision should be imminent. “The governor is currently reviewing the legislation and soliciting input from stakeholders on both sides of the issue,” a spokesperson for the governor said this afternoon. The legislation has provoked an outcry among vacation-rental owners, online vacation rental sellers and travel industry figures. Here’s a YouTube video from a New York City Hall rally July 21 in opposition to the bill, which was passed by the New York State Legislature. Shepherd says HomeAway offers 875 vacation rental listings from New York City property owners and backs their efforts to ensure that Paterson doesn’t sign the bill. He urged anyone opposed to the bill to contact the governor’s office immediately. Shepherd says the bill would be precedent-setting because it would be the first time that a state enacts legislation that limits property rights in one city. Shepherd says HomeAway has been sharing and receiving information about the issue with “friendly competitors,” although he declined to specify which ones. Along those lines, TripAdvisor founder and CEO Stephen Kaufer sent a letter to Paterson urging him to veto the bill because “this legislation goes too far and threatens to shutter legitimate, trustworthy businesses.” “For a significant and growing number of tourists who vacation in New York each year, vacation rental properties offer a cost-effective way to visit the city,” Kaufer wrote. “As the nation strives to overcome the worst economic downturn in decades, families need to make every dollar count and not everyone who wishes to enjoy New York’s attractions can afford some of the more expensive accommodation options. These travelers and their families depend on vacation rental properties, and their owners, to offer affordable alternatives, especially for travelers who wish to extend their stay by a week or more.” Travel guidbook publisher Arthur Frommer, too, blogged in opposition to the bill, arguing “the bill, in effect, would erect a barrier to staying in the city and the state, removing low-cost accommodations from the choices offered to tourists.” The stated purpose of the bill is to bar property owners from keeping New York City dwellings off the housing market by renting them out to vacationers. There have been accusations that the hotel lobby is behind the bill as a way to clamp down on competition from vacation-rental owners. The issue is not limited to New York City. Paris, too, is cracking down on apartment rentals of less than a year, according to The New York Times.

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Tim is envious of Jean being out in the bush

Jean says he’s “somewhere special” at a camp in the Serengeti today.

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Goodbye Andrew Harris

Two weeks ago, our much loved COO Andrew Harris passed away after a long and valiant fight with cancer.

S and I attended his funeral in Austin, Texas. More than 300 people were present and although it was highly emotional (his two daughters and wife all read letters they’d written to Andrew – incredible), I left feeling inspired by a man who lived every day like it was his last and loved life – never taking anything too seriously. He was only 53.

I wanted to make a post here with some of my memories and a short letter to Andrew.


Dear Andrew

I regret never having actually told you how much I respected you as a person and a boss. I put that down to being British, like you.  I’ve learned more than I realised from you over the last 5 years (can’t believe it’s that long) – and those lessons will be valuable to me for the rest of my life. You told me that HomeAway was the kind of company that a person comes across only once in their life; how grateful then am I that I also came across you. Thanks for being generous, patient, understanding, fair, funny, serious, light-hearted, firm and for setting a great example in how to be the kind of leader that people want to follow. I am inspired by you to live every day as if it were my last and to seize every opportunity that I find.

There is an “Andrew Harris”-shaped hole in my life – you will be missed.

Much love

T

And here are some memories of my relationship with Andrew:

I first met Andrew when he came to London for six months to become the interim MD for Holiday-Rentals, taking over from the two founders who were leaving. He was initially taken aback by the office location in Acton (not a great part of town) as he had misunderstood Brian and thought the office was in a much leafier part of West London.

The first couple of weeks were probably the hardest for him – he had to try to deal with the two founders during their tense handover. I remember him being impatient, and meeting with them separately to try to tease out their valuable knowledge. My relationship with him was to try to bring him up to speed on the business, the technology and the general operations. One of my first meetings was a cry for his help as I had much too much on my plate after the handover and needed his help to prioritise. His no-nonsense approach was perfect at that time.

I think at first, he saw the HR opportunity as just one to spend a bit of time in his native England, catching up with his great friends here, and just running the business as an interesting aside. But I’m glad to say that over the next few months the business got under his skin and he became much more focussed on it – eventually returning to the US to become COO at a critical time – and becoming the “backbone” of Homeaway soon after.

In the office in London he was famous for talking to everyone – walking the office and making sure everyone felt included. I think his down-to-earth and practical advice plus his inspirational competitive drive was just what we needed after a period of instability after the acquisition.

Andrew was very generous to me – inviting me over to his house in Austin (and his friends houses too when they were having a party and I was in Austin). He took me water-skiing behind his boat, out to dinner with his wife, and to a Boeing 747 simulator experience when in London.


I always knew that Andrew would support me when I needed his help. and back me up when I was out on a limb. And that he would expect the best from me.

I will remember him for his “grilled fish” – he always was very proud of the grilled fish he used to eat regularly at lunch time – always watching his diet because of his illness. He was especially keen always to say that his wife, Lisa, had prepared it lovingly each morning. I knew from talking to her she got up early every morning to grill it freshly and loved making it for him – to keep him healthy. He was so in love with Lisa and showed it.

Andrew’s fairly unique style of writing one line emails was always a talking point. Emails from Andrew with a single one line question could generate hours of work to respond to them – but you knew you had to reply. He had a clever way of running through his sent items monitoring for emails he’d sent but never got a reply on – and woe betide anyone who failed to. We often found similar one-liners had been dispatched (individually) to several people involved in a particular issue – and it was the differences between the responses that would often lead Andrew to identify the root cause of any problem. He liked to manage by dipping in like this, overruling the hierarchy and getting to the heart of the issue always. In the HR office, we had a competition to see who could get the “shortest” one line email from Andrew. Close contenders were “When?” or “No” but it was eventually won by Adrian Land who got a simple but effective “?”.

The “eye of Sauron” – Andrew had a habit of picking on an area of the business and focussing on it intently for a few weeks – almost ignoring the rest – to the point where he had got to the bottom of the issues, understood it, fixed the problems and could move on. Being “under the eye” as we called it, if your part of the business was being “inspected” was an intense experience, especially for the manager in charge. You could expect Andrew to come to your team meetings, talk to your staff, dig his nose in and tell you all the bad stuff that was happening and demand action. Once you’d been through the experience, things were in better shape,.

“Tim, my boy!” – is how he always greeted me, bellowing loudly, hand outstretched, like I was his long-lost son.

“….sensational” – is his favourite way of saying something was really good – and he said it with such passion and force.

The modification of words with “-ola” at the end – as in “Let’s spend some cash-ola” was a favourite – he is entertaining with his choice of words – and livened up any budget meeting.

Andrew has been a fantastic inspiration to me – I’ve never worked directly for him, but he’s the kind of boss I know I work best for and I am privileged indeed to have spent time working with him and learning from him.

I loved his “boyishness” – he was never too old to drive a fast car fast, always had a spring in his step and a plan for some trouble he was going to cause. He never had all the answers (or pretended to), but was open and honest about the way forward, always knowing there was one. He was sensible on the one hand, competitive and ambitious on the other.

He was the kind of leader you just want to follow. I loved meaning something to him and being respected by him. He made me feel valued.

I loved that he was grumpy, cynical (he said he loved people who were cynical and worried about the negatives – it showed they were passionate, he said), despairing sometimes of the daily grind and of meetings. He was hard to please, but happy when pleased.

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Escaping the cube

I came across this: http://www.escapefromcubiclenation.com/2006/05/04/open-letter-to-ceos-coos-cios-and-cfos-across-the-corporate-world/

Pam Slim talks about escaping oppressive corporate culture and a few ideas for how to get rid of it – even in big companies.

Worth a read. And can be summarised thus:

“Don’t be an asshole. And if someone else is being an asshole, fire them”

Here’s a snippet:

Focus on the work people do, not how or when they do it.  Some positions require people to be at their desk at an appointed hour to answer customer calls or to participate in live meetings.  But others can do their work from home, early in the morning, late in the evening or dialing in from the local Starbucks.  The turnover magnet you have for losing great employees is not the competitor down the street, it is the idea of freedom and flexibility for the self-employed.  Your employees have different biorhythms and working styles and activities going on in their lives.  If you provide flexible work options and don’t make people sit unnecessarily at their desk, you will keep some great employees who would otherwise leave.  A manager who is afraid to offer telecommuting to her employees because she thinks they will slack off is just showing her own weakness. Great managers build accountability into flexible work plans and manage performance aggressively.

Always-on iPhone apps raise new promises, perils for location privacy

This is an article from VentureBeat. This is the future of advertising and it shows how and why the use and products for mobile devices are the next big growth area for the internet industry.
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With Apple’s new operating system for the iPhone, app makers will soon know where you are from moment to moment. But will you know where that data is?

Apple Thursday lifted one of the limitations that has long rankled startups in the location space, allowing for multitasking, or running more than one application at once. For companies like Yelp and Facebook, that means their apps will be able to track your location constantly if you allow them. While Google Android users have long had this functionality, Steve Jobs’ announcement today means in-the-background location may become more mainstream.
It’s a change that promises new features that iPhone users have yet to experience  like automatic notifications when friends are less than a half-mile away.

But it will also renew myriad privacy concerns about behavioral ad targeting. Plus, app developers may face new legal quandaries if they’re subpoenaed by government officials and asked to hand over your location history. A deep-pocketed company like Google or AT&T might demand due process before turning over data, but what about the two-man band behind your favorite iPhone app?

Recognizing the privacy concerns that persistent location-tracking raises, Apple showed off a few controls today during its announcement. When you open an app, the top bar will show a little arrow in the right-hand corner, indicating location awareness (pictured to the right). There will also be a dashboard where you can toggle location-tracking permissions on and off for different apps (pictured at the top).

It’s a thoughtful move, but undoubtedly, many more iPhone users will have their location being picked up by many more companies than they did before.

This raises a lot of privacy implications on several fronts. Location-sensitive ads represent a huge opportunity for marketers that is much more accountable than other traditional forms of brand advertising. McDonald’s could theoretically serve 10,000 people mobile ads in a city and receive analytics showing what percentage of them later actually went and visited a McDonald’s  whether that might be 24 hours or three months later. That’s much more measurable than buying a 30-second spot on TV, which can’t return granular data on how it affected purchasing behavior.

Brands and local businesses are clamoring for analytics like this, and location startups like Foursquare and Loopt have experimented a bit in this space. Foursquare launched an analytics dashboard for local businesses last month, which shows a place’s top visitors and most recent check-ins.

Today, Apple officially broke into the advertising space by unveiling a platform called iAd. The company said it expects to serve 1 billion ad impressions a day by summertime.

Now, there is a pretty important distinction between an advertising network targeting you based on where you are right now and an ad network targeting you based on years and years of your location history. As an advertiser, I could push you a coupon to a Starbucks if you’re standing near one now. Or I could push you coupons at certain times of the day, knowing your habitual route to work or your occasional penchant for dropping into a Starbucks at 3 p.m. on Wednesdays. Slightly creepy.

Jobs didn’t reveal too many details about how these ads will be targeting users. Location will almost certainly be a variable but it’s not clear whether that means location history or location now. Quattro Wireless, the company that Apple acquired in January and built iAd with, targets based on media type (whether you’re using an app, video or SMS), demographics (age, gender, ethnicity from your registration information), mobile device and present location and time. That will evolve.

Plus other companies like Facebook will want to encourage users to keep their apps on the background. How will third-party apps factor in persistent location data into their ads?

The other thorny issue around persistent location-tracking has to do with government intervention. Legally speaking, there isn’t a coherent standard that covers when mobile carriers and online services should hand over your location history to legal authorities. There are several rulings that lean toward requiring legal authorities to have search warrants in order to get tracking data from wireless carriers, but it isn’t codified. That’s the reason why about a dozen companies including Google and Microsoft banded together earlier this month to lobby the government to have this requirement explicitly written into the law. Big public companies like Google have developed a system over time for responding to government inquiries, but small-time developers probably haven’t.

That said, in-the-background location offers lots of new possibilities.

Up until now, location apps have resorted to check-ins, a lightweight way of temporarily and explicitly sharing your location. It’s one of the reasons that Foursquare was able to bound ahead of other location apps like Google’s Latitude in mindshare. At first, it was a way of getting around a technical limitation, but check-ins were also successful because of social norms  you might be really uncomfortable with having location tracking always on, for example.

Now that Apple has done away with that limitation, location apps may be able to evolve dramatically in look and feel. Apps like Plancast could send push notifications about nearby events that friends are attending while Yelp or Groupon could send you deals from businesses blocks away.

Sam Altman, chief executive of Loopt, said he’s already planning to port over features that let you know when friends are close by. (This functionality is already available in versions of Loopt on other platforms like Android.)
“We can build a nice hybrid model  one that combines the best of automated location updates with check-ins,” he said. ”This will enhance serendipity when you’re near other people or places. That’s really big.”

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Interesting articles

Web advertising is offensive

I love this cartoon by Hugh. I find web advertising 99% offensive – especially the sort that deliberately distract’s your eye’s attention on each page. As far as I know, during > 12 years of using the internet, I have clicked on banner ads fewer than 10 times. And most of those were not to make purchases, but simply to find out where the banner led.

I used Ad Block Pro in Firefox (it’s a free plugin that blocks most banner advertising – especially the annoying Flash and animated ones). This works fantastically well and is one of the few things holding me to Firefox at this point (I’d otherwise dropped FF since it regularly seems to crash or become unresponsive these days).
I have tried using an extension in Google Chrome (AdSweep) which claims to do the same thing – but this hasn’t been so good thus far – it seems to slow sites down and makes requests to it’s central servers all the time (which worries me – what other data is it sending?)

Anyway: note to all web advertisers: your approach is not working -> try something different. And stop trying harder and harder to distract me, I’m going to find ways around it.

I’m not against purchasing your stuff, I just will do it when I want to and when someone else influences me to do so. That might give you a clue as to the other methods you might need to try.
Tip: having a really good product helps.

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Newspaper subscriptions

So I read today that the Times plans to begin making “24-hour subscription” payments for access to it’s current daily edition online.

The decline of newspaper economics has been well reported and I guess I’m one of newspapers’ “worst customers”. I occasionally buy a Sunday Times – almost never a daily paper – but I read the Guardian UK pretty much every day because they are “enlightened” enough to publish their full content via RSS feeds. I read these feeds on my phone – whilst travelling or otherwise in need of content – and the good thing about the Guardian feeds is they are complete (not just a synopsis, requiring a visit to the website to read the rest like most other papers) and don’t contain any advertising.

I was thinking though about the Times’ editor’s comments – that it costs money to do high quality reporting and despite the “democratisation” of journalism in the form of blogging and amateur reporting online, this will never fully replace high quality newspaper journalism for reach, depth and fact-checking. I’ve never really thought about paying for my daily news, but after his comments I figured, maybe I would be happy to pay for my Guardian (or Times) RSS feed access – a small fee per day – to go towards keeping the high quality and unbiased reporting.

After all I happily pay the BBC license fee which covers my (well used) Radio 4 Today programme daily listening, amongst others.

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